“CampoBet’s immersive sportsbook has proved a hit with Swedish-based players since its entry to the market and sponsoring the internationally renowned Champions Hockey League tournament will help it continue to do so,” said CampoBet CEO Boris Chaikin. The brand will also feature on under-ice advertising should any Swedish teams progress to the round of 16. The agreement sees the CampoBet logo appear on rink boards and media backdrops in Sweden during the TV broadcast of the initial eight matches in the cities of Karlstad, Ängelholm, Luleå and Gothenburg during the 2020/21 season. The European ice hockey tournament begins next month and features Swedish teams Skellefteå AIK, Färjestad Karlstad, Rögle Angelholm, Lulea HF, as well as current champions and four-time winners Frölunda Indians. Soft2Bet’s Swedish-facing brand CampoBet has become the exclusive sponsor of the Champions Hockey League (CHL) in Sweden for the next three seasons.
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